Supergoop! Glowscreen Stick Launch

I worked on art direction and design for Supergoop!’s Glowscreen Stick product launch for Spring ‘25. I created a fictional glowy world for a teaser social campaign using AI and Photoshop, which created a lot of hype before we launched. We went with a car theme to illustrate the on-the-go element of the product. I also worked on product page assets for Sephora.com, Supergoop.com and accompanying 360 degree digital campaign including E-mail, MMS and paid media.