Betty & Veronica brought Archie Comics’ iconic characters into the world of apparel and accessories. I sourced and scanned vintage comics at Archie Comics headquarters, drawing on the original artwork for the brand’s visual direction and my own illustrations. I also collaborated with Rachel Antonoff, Keds, Sara M. Lyons, and A Fashion Nerd on capsule collections.

My role spanned merchandise design, factory sourcing, photoshoot direction, and digital creative for the Shopify site, email, and social. I created line sheets and other vendor materials, and helped bring the brand to fans by hosting booths at New York Comic Con and LA Comic Con.

I also owned the betty & veronica instagram account, which I helped to grow from 4K to 160+K follwers.