Supergoop! Black Friday Sale 2025

Led art direction for Supergoop!’s holiday sales campaign, collaborating with a CGI artist to develop 3D animation assets that elevated the visual storytelling across digital channels.

Oversaw creative execution across DTC site, email, and paid media, guiding the team through production while maintaining a cohesive campaign vision. The campaign exceeded sales expectations, demonstrating the impact of strong creative direction paired with performance-driven design.