Supergoop! Brand Refresh 2026

Led digital creative execution for Supergoop!’s 2026 brand refresh, translating the updated visual identity across email, paid media, PDPs, and site experiences.

Developed a scalable system of new digital templates and design guidelines to support both launch needs and ongoing campaign execution. Guided team of designers through rollout, ensuring consistency across channels while maintaining speed and quality. New designs included PDP assets — including launch materials for launch in key retail partner, Target.

Partnered cross-functionally with stakeholders to present and refine creative direction.